Case Study for SMS marketing:

1. Brand: United Colours of Benetton

SMS Scheme: shop for 3999 and get free hamper of 999 exclusive @ UCB stores

Target Audience : A + category of aged 18 to 28 , HNI, High end car owners , Income wise , Students, Premium Credit and debit card holders

Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata

Volume: 1 CR

Response rate 8% : 8lac Footfall in stores

2. Brand: Arrow ( Arvind brands )

SMS Scheme: EOSS for Arrow with sale up to 50%

Target Audience : A + category of aged between 26 to 38 Male , HNI, High end car owners ,Frequent Flyers , Premium Credit and debit card holders, Corporate segment

Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata

Geography wise Tier 2 : Ahmadabad, Jaipur, Lucknow , Chandigarh, Indore , Pune , Gurgaon , Bhubaneswar , Baroda

Volume: 2 CR

Response Rate 5% : 10 lac Foot Fall in stores

3. Brand : Levis ( Denizen)

SMS Scheme: Buy 1 get 1 free form Levis Denizen

Target Audience: A B + category aged between 18 to 35 , Students , Credit and debit card holders, Income wise

Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata

Geography wise Tier 2 : Ahmadabad, Jaipur, Lucknow , Chandigarh, Indore , Pune , Gurgaon , Bhubaneswar , Baroda ,Nagpur

Volume: 5 CR

Response rate: 50 lac Footfall in stores

28 February, 2011
Google has rolled out a major change in their search algorithms and has re-designed them to push down the search rankings of websites that have low-quality pages. Google has termed these low-quality websites as ‘content farms’. To start with, Google has implemented this change in US only and plans to roll it out elsewhere over time. According to Google, their simple goal is to give people the most relevant answers to their queries as quickly as possible and ensure that the quality of results helps the company to improve Google Search.

Amit Singhal, Google fellow, and Matt Cutts, principal engineer, Google, said, “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

According to Google, the changes will noticeably impact 11.8 per cent of the search queries made on Google.com. “Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does,” the company said.

The total market of cloud computing in India stands at US$ 110 million today and is expected to reach a figure of about US$ 1,084 million by 2015, finds a research study. In the cloud computing market in India, Software-as-a-Service has witnessed the most rapid uptake until now.



As a component of the overall cloud market, Software-as-a-service (SaaS) in India is likely to reach a mark of US$ 650 million by 2015, while Platform-as-aservice (PaaS) and Infrastructure-as-a-Service (IaaS) markets cumulatively would touch US$434 million each, by then. The domestic market for SaaS is estimated to be about US$ 66 million and is currently dominated by Collaborative Applications, CRM, ERP and Email workloads.

There are several multinational and Indian companies entering the cloud space and trying to drive business relevance of its solutions for the Indian customers. Cloud computing has allowed the smaller ISVs access to global customers, thereby, significantly reducing their cost of sales. On the other hand, this has also increased the flexibility for end customers and increased the choice of products and services.
In addition to the global providers of PaaS, Indian companies have also sprung up offering cloud based Platform-as-a-Service. India being the world’s fastest growing mobile market with over 20 million subscribers added every month and the money that companies have invested for 3G services showcases the belief the large telecom providers have on data services in the Indian market. Also, over 500 million people form the middle class in India, and the products and services consumed by them are relevant to other emerging markets as well. All this clearly suggests that Indian customers are ideal for cloud offerings.
As Indian SMBs tend to lack budgets, want business improvement, lack management bandwidth required to manage internal IT and are looking for rapid growth in the next few years. For all of this put together, ‘Cloud Computing’ is indeed the answer”.
Public, Private or Hybrid Clouds?
Cloud computing comes in three forms: public clouds, private clouds, and hybrid clouds. Depending on the type of data you are working with, you will want to compare public, private, and hybrid clouds in terms of the different levels of security and management required.

PUBLIC CLOUDS
A public cloud is one in which the services and infrastructure are provided offsite over the Internet. These clouds offer the greatest level of efficiency in shared resources; however, they are also more vulnerable than private clouds. A public cloud is the obvious choice when
Your standardized workload for applications is used by lots of people, such as e-mail.
You need to test and develop application code.
You have SaaS (Software as a Service) applications from a vendor who has a well-implemented security strategy.
You need incremental capacity (the ability to add computer capacity for peak times).
You are doing collaboration projects.
You are doing an ad-hoc software development project using a Platform as a Service (PaaS) offering cloud.
Many IT department executives are concerned about public cloud security and reliability. Take extra time to ensure that you have security and governance issues well planned, or the short-term cost savings could turn into a long-term nightmare.

PRIVATE CLOUDS
A private cloud is one in which the services and infrastructure are maintained on a private network. These clouds offer the greatest level of security and control, but they require the company to still purchase and maintain all the software and infrastructure, which reduces the cost savings. A private cloud is the obvious choice when-Your business is your data and your applications. Therefore, control and security are paramount.
Your business is part of an industry that must conform to strict security and data privacy issues.
Your company is large enough to run a next generation cloud data center efficiently and effectively on its own.
To complicate things, the lines between private and public clouds are blurring. For example, some public cloud companies are now offering private versions of their public clouds. Some companies that only offered private cloud technologies are now offering public versions of those same capabilities.

HYBRID CLOUDS
A hybrid cloud includes a variety of public and private options with multiple providers. By spreading things out over a hybrid cloud, you keep each aspect at your business in the most efficient environment possible. The downside is that you have to keep track of multiple different security platforms and ensure that all aspects of your business can communicate with each other. Here are a couple of situations where a hybrid environment is best.
Your company wants to use a SaaS application but is concerned about security. Your SaaS vendor can create a private cloud just for your company inside their firewall. They provide you with a virtual private network (VPN) for additional security.
Your company offers services that are tailored for different vertical markets. You can use a public cloud to interact with the clients but keep their data secured within a private cloud.
The management requirements of cloud computing become much more complex when you need to manage private, public, and traditional data centers all together.

Transition Inhibitors
Despite its innate value, cloud computing has a few inhibitors that seem to impact the speed at which implimentation takes place in India. From the infrastructure standpoint five major parameters that can enable or inhibit enterprise customers (and SMBs) from moving to Cloud. Performance; wherein Application performance needs to be same or better than before. Reliability – here enterprise mission critical applications have a very high level of reliability – the current cloud computing platforms are not matching the requirements Security – This is the biggest inhibitor of adoption at this time, where organizations are not yet comfortable of moving their data to public environments outside their firewalls or even visibility and control of the Cloud infrastructure (for users) – the Cloud environment needs to provide extensive monitoring, logging and reporting support to troubleshoot the environment SLAs – Cloud Computing environment providers, while claiming a very robust environment, have yet to provide high levels of service guarantees, at operational level and security level. As the provider community practices mature, these would be in place On the application/solutions front, the biggest inhibitor is the lack of clarity on what applications (from their portfolio) make good business sense to move to cloud. The second inhibitor is that while the application in the cloud is very economical, the transformation of applications to be “in the cloud” is expensive and takes time and effort.

Source : TOI

THE advertising industry is all set to see some hectic action with all the biggies in the telecom industry — one of the top three categories in terms of ad spends — launching their 3G services. Advertising in the telecom space is expected to see a spike of almost 50 per cent in the next six months, against an annual advertising growth expected to be around 30-32 per cent. In 2009, the telecom sector’s ad spends across TV, press and radio (monitored media) was around Rs 1,200 crore.

“If we look at the figures for the last two years, telecom advertising growth has been around 26-30 per cent while the advertising industry has been growing at 10-12 per cent.

However, this year, in the last six months the segment has not seen much growth compared to last year as most players were in a wait and watch mode. Now that issues like number portability and 3G have got a go-ahead, the companies will start advertising heavily. Telecom advertising is expected to grow by 50 per cent in the next six months,” said Nandini Dias, COO of media agency Lodestar UM.

“There will be a bouquet of new campaigns across media, especially television, in the coming months.

Everyone has a new toy and wants to show it off to the world. This can become one of the key drivers of growth for the Rs 21,000 crore advertising industry in the coming year,” said LV Krishnan, CEO of TAM India, which measures TV viewership and also monitors advertising expenditure.

However, most of the players are tightlipped about their advertising and marketing strategy around 3G, given the competitiveness in the category. Tata Docomo recently unleashed its catchy campaign announcing the launch of its 3G service on November 4. The film is running across all channels, with heavy support on outdoor and other media. The 40-second TV commercial created by ad agency DraftFCBUlka shows people spot-jogging in every imaginable place, their hearts pounding, as they get set for `3G Life’. “We are going to build a lot of hype around 3G.

Solutions Infini is the Official Communication Partner for India’s Largest Wine Festival – “Bangalore International Wine Festival”. BIWF is going to be held between 10th and 11th April, 2010 and will run from 12:00pm till 10:00pm at White Petals, Palace Grounds, Bangalore. The event will showcase wines from all over the world and allow wine drinkers and novices to experience and understand the vast world of wine. Its the biggest wine event in South India with participants from 3 continents and some great band performing along with Fashion shows, Dance and DJ’s. This two day event would be first of its kind in India. A minimum of 20,000 footfalls are expected in the event spread across two days.

IT is a great pleasure to announce that Solutions Infini has extended its office to another floor. It is significant because of the cooperation of the individuals who have made the establishment of the office a success.

But the significance of this occasion extends beyond the establishment and opening of the office. Solutions Infini aiming at providing its Services for what this company has been known for years, promises to serve its clients with a large team and great support for the years ahead. This is perhaps the most important dimension for us.
Thanks to all who made this possible. Cheers..!!!