SMS Marketing Case Studies
Mar 09
Case Study for SMS marketing:
1. Brand: United Colours of Benetton
SMS Scheme: shop for 3999 and get free hamper of 999 exclusive @ UCB stores
Target Audience : A + category of aged 18 to 28 , HNI, High end car owners , Income wise , Students, Premium Credit and debit card holders
Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata
Volume: 1 CR
Response rate 8% : 8lac Footfall in stores
2. Brand: Arrow ( Arvind brands )
SMS Scheme: EOSS for Arrow with sale up to 50%
Target Audience : A + category of aged between 26 to 38 Male , HNI, High end car owners ,Frequent Flyers , Premium Credit and debit card holders, Corporate segment
Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata
Geography wise Tier 2 : Ahmadabad, Jaipur, Lucknow , Chandigarh, Indore , Pune , Gurgaon , Bhubaneswar , Baroda
Volume: 2 CR
Response Rate 5% : 10 lac Foot Fall in stores
3. Brand : Levis ( Denizen)
SMS Scheme: Buy 1 get 1 free form Levis Denizen
Target Audience: A B + category aged between 18 to 35 , Students , Credit and debit card holders, Income wise
Geography wise Tier 1 : Bangalore, Mumbai, Chennai, Hyderabad, Delhi, Kolkata
Geography wise Tier 2 : Ahmadabad, Jaipur, Lucknow , Chandigarh, Indore , Pune , Gurgaon , Bhubaneswar , Baroda ,Nagpur
Volume: 5 CR
Response rate: 50 lac Footfall in stores