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1.Know your audience, and keep them in mind when you write.

The design of your website should cater specifically to your target market both in the visual sense, and in usability. It is critical that the design of your website reflect the values that your potential customers will hold.

2. Keep your pages short.

If you minimize the scrolling, chances are, your readers will get your message. A good screen size is 640 pixels wide by 480 tall.

3. Keep images small.

Large images annoy people. If it takes too long to download, many people will never see it, as they will have browsed somewhere.

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4. Use Web colors.

The browser-safe color palette will ensure that most people will see your page and images in the colors you intended.

5. Design is important, content is more so.

Good content is what sells your ideas and products. Is your copy delivering the message you intended for it to? Grammar and spelling ARE important; so proofread everything you write before it goes live.

6. Avoid lots of text.

People don’t read the Web, they skim it.

7. Keep it quick.

You have between ten and thirty seconds to capture the attention of your customer, so keep graphics small in order to minimize the time it takes to load your website. Compress images when possible, so that your loading times stay low.

8. Keep track of links.

You should make sure that your site is fully functional at all times, which means checking out your website links on a fairly regular basis. If you have dead links on your site, there is no telling how much of a negative impact will transfer to your search engine page ranking, or the opinion your visitors have of your website.

9. Map your Site.

You can make your website’s navigation much more easy and intuitive simply by creating a site map, or a directory web page. If your customer cannot navigate your website quickly or easily enough to find what they came for, they will go elsewhere for solutions.

10. Optimize.

The top search engines are responsible for helping more than 85-percent of all web users to find exactly what they are looking for. If you want to be one of the websites that is considered when users look for similar products or information, you must make sure that your pages are designed to maximize your search engine placement.